Current Affairs

Mahindra Launches 'Prerna' Project for Women Farmers

Mahindra & Mahindra launched a programme, Prerna with an aim to empower women working in the agriculture sector.


  • Under this programme, Mahindra will try to empower women by promoting efficient and ergonomic farm tools and equipment.
  • Initially, it will be launched in Odisha to impact the lives of over 1,500 families across 30-plus villages
  • The project will address these issues of the insufficient and unsuitable tools with the promotion of women-friendly, efficient and ergonomic farm tools and equipment.
  • The project was launched on the occasion of Mahila Kisan Diwas which is observed on 15th October.
  • Prerna is a collaborative measure of Mahindra & Mahindra, the Central Institution for Women in Agriculture (CIWA), a department of the Indian Council of Agricultural Research (ICAR), and the NGO Pradan (Professional Assistance for Development Action).
Mahindra Launches 'Prerna' Project for Women Farmers Mahindra Launches 'Prerna' Project for Women Farmers Reviewed by insiya yadav on October 17, 2017 Rating: 5

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