Current Affairs

Vodafone and Flipkart Tie-up for 4G Smartphones

Vodafone India has partnered with e-commerce marketplace Flipkart to provide a range of entry-level smartphones at an effective price of Rs 999.
Vodafone and Flipkart tie up for 4G smartphones
  • This is an initiative to make the 4G smartphones available at affordable prices thus democratising access to Vodafone SuperNet 4G.
  • This will help in fulfilling the aspirations of several million phone users across the country who desire a smartphone but couldn’t afford one.
  • It will also encourage current non-users of 4G to upgrade and enjoy a richer user experience with Vodafone SuperNet 4G.

Highlights of the offer

  • As part of the tie-up, Vodafone has rolled out cash-back offers on select range of entry-level 4G smartphone models available under Flipkart’s #MyFirst4GSmartphone campaign.
  • To avail the offer the customers need to have a recharge done of at least Rs 150 per month for 36 months.
  • The Pre-paid customers of Vodafone purchasing any of the eligible entry-level smartphones on Flipkart will be eligible for the cash-back offer.
  • At the end of first 18 months, customers will receive a cashback of Rs 900 and Rs 1100 after another 18 months. Thus the customers will be getting a total cash back of Rs 2000 divided into two time periods of 18 months.
  • The cashback will be credited to Vodafone M-Pesa wallets.
  • Smartphone models from brands such as Micromax, iVoomi, Yu Televentures, Xolo, Intex, Swipe, and Alcatel are eligible for the Vodafone offer.
  • The offer is valid from 24th January up to 31st March 2018 and the customers are required to have a valid Vodafone prepaid SIM card to avail the offer.
  • Earlier similar offers have been given by various companies. Bharti Airtel and BSNL also brought their effective price-carrying smartphone versions. 
  • In December 2017, Airtel partnered with Intex to launch the Intex Aqua Lions N1 for an effective price of Rs. 1,649 under its ‘Mera Pehla Smartphone’ initiative.
  • In October 2017, BSNL brought the Micromax Bharat 1 as a rival against Rs. 999 Jio Phone.
  • Vodafone has been offering cash back on a lot of entry-level smartphones since last year. Vodafone announced a similar partnership with Micromax in October 2017 that was strategically designed to take on Jio Phone by offering the Bharat-2 Ultra 4G-capable feature phone at an effective price of Rs. 999.



Vodafone and Flipkart Tie-up for 4G Smartphones Vodafone and Flipkart Tie-up for 4G Smartphones Reviewed by Aman Bhatia on January 26, 2018 Rating: 5

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