Current Affairs

E-Tribes India on e-Commerce Platforms Launched

The Tribal Cooperative Marketing Development Federation of India, (TRIFED), under the Ministry of Tribal Affairs, has launched the “e-Tribes India” that banners at Amazon, Snapdeal, Paytm & GeM.

E-Tribes India on e-Commerce Platforms Launched

  • Also, two websites of TRIFED that includes www.tribesindia.com, www.trifed.in were launched along with Retail Inventory Software and M-commerce app.
  • The event  also marked the launch of  TRIFED’s Handbook for Retail Trade and TRIFED’s quarterly magazine ‘Tribes Haat’


Background 

The Tribal Cooperative Marketing Development Federation of India Limited (TRIFED is promoting and marketing tribal products, tribal art and crafts within the country and abroad by providing marketing support to tribal products through its network.  It also organizes exhibitions like National Tribal Craft Expo called “Aadi Mahotsav” etc. in which it promotes and markets tribal products. It also facilitates the participation of tribal artisans to enable them to interact directly with art lovers to assess the market needs. In the last three years, it has begun providing e-commerce platforms to the tribal artisans to sell their products.

Agreements

TRIFED has entered into agreements with e-commerce platforms like Snapdeal and Amazon with an objective to offer their customers various tribal products and produce through their portals www.snapdeal.com and www.amazon.com respectively to facilitate the online sale. On the request of the Ministry of Tribal Affairs, Ministry of Commerce has also made provision for sale of tribal products through TRIFED on www.gem.gov.in. Also, Tribes India products are available on Flipkart and Paytm too.
E-Tribes India on e-Commerce Platforms Launched E-Tribes India on e-Commerce Platforms Launched Reviewed by insiya yadav on March 27, 2018 Rating: 5

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