Current Affairs

“Adopt a Heritage Project” – Dalmia Bharat adopts Red Fort

Dalmia Bharat Limited has signed a Memorandum of Understanding (MoU) with Ministry of Tourism for adoption of Red Fort monument under the “Adopt a Heritage” project.
  • With an estimate of over Rs. 5 crores per year, Dalmia Bharat Limited joins 'Monument Mitras' from other various private sector companies.
  • It will look after the operations and the maintenance of this heritage site for the next five years. 

Adopt a Heritage Project

  • This project is a unique endeavour by the Union Ministry of Tourism in collaboration with the ASI (Archaeological Survey of India).
  • The project was launched in September 2017 to preserve India’s rich cultural heritage.
  • It envisions in developing monuments, heritage and tourist sites across India so as to enhance their tourism potential and cultural importance. 
  • It aims to add value to India's heritage sites in every possible manner.
  • Under it, selected public sector companies, private sector companies and individuals will develop tourist amenities at heritage sites.
  • They are called as ‘Monument Mitra’ and they adopt the sites essentially under their Corporate Social Responsibility (CSR).

Its objectives

The basic objective of this scheme is to provide world class tourist facilities at various natural and cultural heritage sites, monuments and other tourist sites. It aims to make these selected sites tourist friendly, enhance their tourist potential and cultural importance in planned and phased manner across the country.

Features

  • It seeks active participation of industry to ensure sustainable model formulation for tourism sector.
  • The Monument mitra will look after their operations and maintenance initially for 5 years subject to review at any time. 
  • So far, 31 prospective monument mitras have been shortlisted for developing tourist friendly amenities at 95 monuments.
  • Resources for capital and recurring cost for this project is proposed through industry participation, through CSR or any other funding option subject to review and approval of Oversight & Vision Committee.
  • The heritage sites and monuments enlisted under this project are categorized as green, blue and orange on basis of tourist footfall and visibility. 
  • It is mandatory for monument mitra, opting for monument from green category to choose at least one site from either blue or orange category.

Key facts

  • The Ministry of Tourism has awarded Letters of Intent to 9 agencies for 22 monuments under Phase-IV of Adopt a Heritage Project: Apni Dharohar, Apni Pehchaan scheme.
  • Under the project, Dalmia Bharat will construct, landscape, illuminate and maintain activities related to the provisions and development of the tourist amenities at the Red Fort.
  • This includes various basic and advanced amenities such as public conveniences, clean drinking water, cleanliness of the monument, accessibility for all, signage, cloakroom facilities, illumination and night viewing, surveillance system etc.
  • In addition to this, Dalmia Bharat will also introduce other key amenities for the visitors like App based Multi lingual Audio-Guide, Digital Interactive Kiosk, Digital (LED) screening, free W-Fi and cafeteria etc.
“Adopt a Heritage Project” – Dalmia Bharat adopts Red Fort “Adopt a Heritage Project” – Dalmia Bharat adopts Red Fort Reviewed by Aman Bhatia on April 26, 2018 Rating: 5

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